All posts in Copywriting

Audacity, hard work and big ideas

Ken Honeywell is a Creative Director at Well Done Marketing in Fountain Square. He has over 30 years of experience as a copywriter and creative director and is one of the chaps behind Tonic Ball, an annual fundraising music festival. When he’s not creating great work , you can find him running, a web magazine, and working on his next novel.

Here’s what I learned from Ken Honeywell about advertising, building a great team and creating a better world:

1. I can teach you grammar but I can’t teach you great ideas (about hiring good talent). Continue Reading →

M plus Iowa

My bio/about me is the last thing I’m writing in 2011.

The trick to writing a compelling bio on a website is being personable and professional at the same time. I wanted to use as a medium for showing my work ,as well as connecting with people in awesome and informal ways a la Cookie Me!

The bio will do for now but I’d ultimately like to scrap/rewrite the whole thing or do a 30s video instead.

But that will be a 2012 project.

Happy New Year!

Your friend,

“M” plus “Iowa”

Re:SOLUTIONS & Collaborations

I had a lot of fun working on my latest video project, a ninety second spot produced for a leadership development group I’m working with.  Continue Reading →

250+ Cookies in a Weekend!


Working with a few friends, I baked about 275 cookies this weekend. One of my roommates is a professional baker and did a great job managing, helping and advising as we tackled this huge project.

You can request a free batch of cookies here.

The recipe Continue Reading →

Catvertising & Cat Copy



Cats are playing an increasingly important role in creative strategy. So I wanted to show that I am as comfortable writing cat copy, as I am human copy.

I wrote a cat-themed Christmas song last year to share with a few close friends. The lyrics for “Christmas Cat (Mewtide Melody)” were inspired by my friend Rumi’s cats, Midwestern winters and the simple joy of spending an afternoon in the embrace of the one you love, whether cat or human.

Stream the track below or download it. Then when you’re done, indulge your sense of fun.

Thanks for listening!

“Christmas Cat (Mewtide Melody)” – Written and performed by Mayowa Tomori


Continue Reading →

Inspiration, Vampires, & A New Song

Album Cover for Mayowa Tomori's latest 4Hour Project, "We're All Going To Die Soon"

I wrote this song after being inspired by Twilight, of all things…

It’s called “We’re All going To Die Soon,” but don’t be fooled by the gloomy title, it’s a really uplifting song.

Download it here.

Learn about the lyrics and my creative/story-telling process after the jump.

Continue Reading →