Tag: copywriting

Story Time: Pentagram Turns 40

The Forty Story from Pentagram on Vimeo. How do you measure, measure a year? Or 40? Or even 25? Logo/identity whizzards, Pentagram, put together a really compelling narrative for their 40th anniversary. What made it so satisfying is that they managed to capture the essence of their brand, company and business and convey it in… Continue reading Story Time: Pentagram Turns 40

Toilet Humor from Down Under (Droga5)

“David Whittaker,” a great new video from Fiona  McGee  is one of the best stories I’ve seen in a while. It’s a short film/documentary about a an Australian body builder  and the incredible dedication that he (and his fiancee) share for the sport. Watch it first, then let’s talk below. And watch out for the… Continue reading Toilet Humor from Down Under (Droga5)

M plus Iowa

My bio/about me is the last thing I’m writing in 2011. The trick to writing a compelling bio on a website is being personable and professional at the same time. I wanted to use MayowaTomori.com as a medium for showing my work ,as well as connecting with people in awesome and informal ways a la… Continue reading M plus Iowa

Catvertising & Cat Copy

Brian, Cats are playing an increasingly important role in creative strategy. So I wanted to show that I am as comfortable writing cat copy, as I am human copy. I wrote a cat-themed Christmas song last year to share with a few close friends. The lyrics for “Christmas Cat (Mewtide Melody)” were inspired by my… Continue reading Catvertising & Cat Copy

Inspiration, Vampires, & A New Song

I wrote this song after being inspired by Twilight, of all things… It’s called “We’re All going To Die Soon,” but don’t be fooled by the gloomy title, it’s a really uplifting song. Download it here. Learn about the lyrics and my creative/story-telling process after the jump.